5 Social Media Strategy Tips for Career Management
How would you use social media channels such as LinkedIn, Twitter, Facebook, Google+ and Pinterest to manage your career? Here are five tips about how social channels can be powerful tools which can identify and manage your digital profile and voice. If you make a conscious choice to use social media to enhance your career, be clear about what your professional goals are and what you want to achieve by this approach and then actively manage your digital footprint.
1. Identify your professional voice.
Identify a profile on LinkedIn and Twitter. Create an online presence which tells a story about you and career journey. Whilst sharing your story, consider demonstrating how curious you are about others by asking questions, listening, and participating in conversations. Additionally, share meaningful content such as links to relevant trade publications, sharing videos, images and blogs. Update your profile constantly.
2. Be yourself.
By being authentic and original, you will create links to genuine connections with other leaders, by building respectful and trustworthy relationships. Authenticity means to be your true self, a person that is congruent with core values, beliefs, strengths, passions and skills. Get personal and share content which inspires the way people feel about you.
3. Connect and network with others.
Networking through social media offers a way to meet and connect with professionals interested in similar topics. You are able to connect and engage in conversations with professionals in your network and eventually meet in real life. It is necessary to be active on your chosen one or more social channels and engage in relationships.
4. Approach, ask questions, share.
Generate relevant content and post it constantly, reply and participate in active groups on LinkedIn, community forums such as Career Ignition Club, Twitter Chats and conversations. Use social channels to show your knowledge, experience and to learn through listening and engaging with like minded professionals. Also, find a coach who specialises in effective social media use and personal branding.
5. Have a strategy.
Identify a social media strategy and consider what you want to achieve, who you try to attract, what community you try to build, how can you be useful. The answers to these questions will support you in surveying the social landscape and guide your strategy in relation to your intention. Be focused and clear of what you want in your search for jobs online.