Summer holidays 2015: Where and how will British people travel?

A look at the UK travel trends for the 2015 summer vacation

As the warm spring hints the oncoming summer season, many people are starting to plan for their holiday trips. Year 2015 is about to take a step forward in the development of the travelling experience. It will be visible due to the influence of social media on planning our travel destinations; our smartphones will replace the guides and become our personal navigators, and also changing purposes for travelling abroad. Hereby, we introduce you to British travelling trends in the past few years with an insight for year 2015.


The Brits among the most well-traveled nation

The UK is among the most well-traveled nations in the world. Among its European outbound counterparts, UK’s individual performance puts it at number 5, after Switzerland, Denmark, Poland, Sweden and Spain. For long-haul destinations, UK ranks high at number 2, only behind the US and ahead of travelers from China, Canada, Japan and Germany, according to the latest World Travel Monitor report.

Despite recent political unrest, pandemics and air scares, the travel industry believes that these things will do little to put the adventurous British off from traveling abroad.The World Travel Monitor survey forecasts that UK travelers are very optimistic about their travel intentions for 2015, even rising 7% above last year.

In the report conducted by the Association of British Travel Agents (ABTA), 35% of UK-based travelers think that they will have a holiday to a country that they have never set foot before. Australia appeared to be the most desired destination for British people 38% would like to travel there), New Zealand was ranked as the second dream destination (37%) and the US with (36%) was just right after.

DREAm Destinations

British holidaymakers are traditionally sun worshipers, however, trends show that city trips are driven to grow to as much as 58% within the next years, owing to expanding low-cost flights and affordable accommodations. The ABTA’s 2015 Travel Trends Report shows that 42% are planning on taking beach holidays while 43% are going for city breaks. Furthermore, a study by TripAdvisor reveals that 49% are planning on travelling within the UK.

Top 10 UkTop 10 World

The Brits as the world’s 5th biggest holiday spender

A study by TripAdvisor shows that British holidaymakers place 5th for projected annual spend in 2015, behind Switzerland, Australia, New Zealand and the US. The holiday household budget was said to rise at 8%, increasing to an estimated £5,500 spend for holidays per person in 2015. The Barclaycard’s Consumer Spending Report for the last quarter also shows that travel spendings are up and the demand for value-for-money is greater.



Just above 40%of Brits are planning to spend more money for holiday in 2015 than in the previous years. Around 25% of them said they will rather spend less and save some money.



Who travels the most and when?

Data from Euromonitor, Travel and Tourism in the United Kingdom from August 2014 informs that the biggest segment within the holidaymakers in 2013 constituted people in the age 50-64 (10,361.7) ahead of people in the age 35-49 (9,029.0).

Holiday Takers

Moreover, the most popular time to travel is August (14.5% of all the UK travelers) and July (10.5% of all the UK travelers).

Seasonality Of Trips


This growth in travel spendings is driven mostly by the affluent travelers, the cash-strapped segment consisting of students and unemployed are yet to have a more confident outlook despite UK’s record-low inflation rates.The pound sterling may be getting stronger but most of us are  probably still working on a tight holiday budget. To stretch your spending money further, we give with these practical money saving tips to make sure that your English pounds go far.

Choose Which

When you plan on traveling abroad with your credit card, figure out ahead of time what the bank charges are for your particular plastic before you set off.  If your current bank fees seem high, it might be worth considering taking out a card just for international purchases. Do some research and find a card that does not charge foreign transaction fees, which can cost up to 3% of your purchases and withdrawals.

Do Not

Avoid exchanging money on airports because it will usually have a much higher markup. Always arm yourself with the “real” exchange rates, shop around and compare rates before you decide on one.


Set a strict budget plan and stick to it. This will give you a better sense of how much your trip will cost and if you plan ahead in good time, it can buy you more time to make additional income to meet your goal.

Pay In

It is becoming an increasingly common practice to have the option to pay in pounds sterling to foreign retailers when traveling overseas. This is called Dynamic Currency Conversion (DCC). It may seem more convenient to see your transactions charged in English currency but this can come with a premium. We advise to have your transactions charged in the local currency, not pounds to avoid paying unnecessary expense. More often than not, you will end up paying more as the pound price is based on an noncompetitive local exchange rate set by the merchant.

Co-written with Sheryl Oben, Operating Officer