How To Build Your Online Presence And Boost Your Job Search Through Twitter
5 Tips on How to Use Twitter as a Way to Find a New Job
Do you tweet?
For many, Twitter is a platform where you can just post random musings, do passive reading of other people’s thoughts and connect with our revered celebrities and influential people on a human level. But besides coming up with a well-crafted tweet of 140 characters or less, there’s really more to it than you think. While Twitter may just be a mindless self-indulgence for many, not a lot of people however utilises the power of this social platform to source new jobs and gigs.
Now we have heard too many horror stories of people tweeting their way to unemployment but there are also a good number of smart-thinking users who used this medium to land jobs and promote themselves effectively. Taking a couple of minutes to tap out a thoughtful tweet could open the doors to new jobs and and new careers.
So how do you create a successful online presence on Twitter for your job search?
Twitter is arguably the easiest way to network with people and build your brand. These are the 5 tips to make tweeting work for you when you are a job-seeker or a freelancer.
First things first: Mind your digital profile
Don’t rush through the process of creating your Twitter account. Be sure to put more thought in what goes to your bio. Incorporate specific, relevant keywords into your description. If you have a website, it is best to link it to your Twitter profile too so it can give people a better view of what you do without text limitation. As hilarious and tempting as putting up a photo of your pet as profile pic,it does not look professional in the eyes of potential employers looking at your bio. When crafting your description, think of these three questions to put in that tiny box - Who are you, what do you do and why should they be interested in you. It pays to be professional but interesting.
Everything you post online makes up your digital footprint. Remember the saying that goes, “What goes to the Internet – STAYS on the Internet.” Forever. When you put yourself out there, you are opening yourself up to be judged. Be aware that whatever you post on social media could have a lasting effect on your career so think and pause before hitting send. It goes without saying that you should avoid swearing, lying, drunk tweeting and posting inappropriate photos at all cost. Don’t tweet anything that grandma would not approve of.
Add a personal touch
Adding tidbits of your personal life will help humanise you and give potential employers a sense of the person behind the profile. This is also your chance in showing your character and attitude as many employers are also interested in knowing what kind of person you are, in and outside of work. A positive online reputation can cast yourself as a more appealing figure among prospective recruiters so tweet smartly.
A word of warning: Just because I advise to let your personality shine through does not mean you should tweet personal junk. What you ate for breakfast, that impromptu selfie session and general rants of the day (e.g. #bored, #iamsleepy) does not do your persona and brand any good. If you are genuinely passionate about things like travel, for example, it is perfectly fine. Tweet travel-related issues and connect with like-minded users. Position yourself.
Connect and engage
Connect with users that could be potentially useful to your job search i.e. prospective employers, people that inspire you and users within your discipline. Make your value and presence felt by replying to their tweets, leaving comments, interacting and sharing thoughts and links that they may also find interesting. Twitter gives you a fair playing ground to build rapport with companies and communities that you may otherwise not have an easy access to in real life. Take advantage of this.
Make your intentions known
So you have made good content on your feed, have (subtly but effectively) marketed your skills and established useful Twitter relationships, it’s time to tweet your career intention. By “tweeting for help”, (e.g. UK-based mom looking for work-from-home copywriter position), you are actively seeking your diverse and useful connections for help. If you have established yourself as a competent expert within your Twitter community, the better your efforts will turn out.There is nothing wrong with some self-promotion and actively seeking help to land a job but do it with a dose of humility and self-awareness.