A Helpful Guide to Creating and Selling an Online Course
Creating and selling online courses can be pretty profitable; it is so beneficial many professionals achieve 6-7 income figures. Apart from this, most people have also realized that it has become a more realistic style of education than traditional books because online courses are engaging and interactive. It's no wonder many individuals and organizations are making online courses an essential part of their operation.
This is an excellent time to join the growing industry of eLearning. However, if you've ever considered selling an online course, then you'd realize you have a lot of questions to answer. Questions like topics to teach, how to create content, and how to sell online courses have plagued and discouraged many.
Well, this helpful guide has been carefully created to give solutions to whatever questions you might have about creating and selling an online course.
Why Create Online Courses?
Generation of revenue
Arguably, the most prevailing reason for creating an online course is to generate revenue. As evident at EdWize, people can continuously buy a single class when made and put on the platform, and while creating an online class will not be a walkover, the revenue to be realized can be huge since production and distribution costs are minimal! So for someone with marketable content, or skill, or a ready audience, selling online is a brilliant way to generate revenue.
Online courses for customer acquisition
As a business, you can use online courses to build an audience on encouraging to purchase other products. Creating an online course at a low price will attract potential customers to buy your primary products for a company with an existing product.
Online courses for customer success
We can also use online courses to train customers on using your products instead of leaving for a competing product. By helping your clientele use and understand your product better, the product gets initially intended, and satisfied customers can help boost sales by referring other people.
Steps in Creating and Selling Online Courses
Pick an online course topic
Know your audience and stay on topic. Get rid of the fluff. The motive of your content should be to generate a specific result for the consumers. Therefore, keep teaching how they can achieve that result.
If you have an audience already, you can choose an online course topic to create by asking. One way to do this is using email surveys. If you don't have content either, but you have a skill, probably something people regularly ask you about, you can also make the topic into an online course.
Validate your online course
By validating your course, you do research and get to know:
- if there's demand for your course.
- If it can generate revenue.
- People likely to purchase when you create.
Launch a pilot course
By launching a pilot course, you test the waters by creating a sample of your online course. If successful and validated, you then invest more time and build on a standard scale.
A pilot course proves that people will pay for your chosen topic, and you can also get feedback from your students. By doing so, you can improve your course content and resources. Your pilot course should be at a reduced price as you'll still go back to work on the quality and then subsequently increase the price.
Create your course content
Once your topic has been validated and there's demand, you can then create the actual course content. Apart from the videos involved in your online course, throw other media like images, PDFs, etc. The core course content will be those videos where the topic you're teaching is explained in a detailed manner.
Create your course outline
Before you create your videos, plan the structure of your online course and create a curriculum. It would be helpful to script out the entire course or note down talking points. This could make your work easy, eventually. Note what students should have known before they complete your course.
You should also ensure that making your content is engaging and exciting as this is the only way you can keep your students interested. It would help if you strived always to create your best piece about your chosen topic. If you want to stand out, make sure your work is better, more detailed, and more quality-laden than whatever is otherwise available.
Host your online course
It would help if you had something where people wouldn't access your course without paying for it. You need a site with a sales page, and where you'll, you'll be able to upload and host your videos, collect payments, and instantly let customers stream such videos.
You can do this in 3 ways:
Here, you rent a server, set up a website, setting up a system to process payment, and so on.
2. Online course marketplaces
This involves marketplaces like Udemy, Coursera, and so on. All you need is to do is upload the video. And the market will promote to their students, collect payment and make videos available to students.
3. Learning Management Systems
Learning Management Systems (LMS) are a brilliant method. You will have complete control over everything. You only have to register an account and upload your course content. With payment systems already built in, all you have to do is set your price.
Create a course sales page
This page is not just important because it describes your course, but it persuades people to enroll in it. People would visit this page, and it would play a significant role in if they decide to sign up for your course or not.
Market your online course
It's now time to promote your online course and generate revenue. You can market your course using organic traffic, paid traffic, and referral traffic, i.e, from students and affiliates)
What Will Your Legacy Be?
You must realize your role doesn't end after making a sale and make it your responsibility that your students get value and quality from your course.
In short, successful students bring more success to you as they are prone to recommend and refer your course to others. And if you're not feeling confident enough, know that while there may be other similar courses, there's no other person with your perspective.
Hopefully, by reading this guide, you'll embark on a journey to teach the world what you know by creating an online course. And even by just toying with the idea, you've started. The question now is, will you complete it? Or back down unfinished, leaving your brilliant ideas buried?